Nah, my local farm shops are a damn sight cheaper than waitrose and - once you've cooked the meat - most other supermarkets tbh. Asda looks like good value until you cook their bacon and discover most of it has evaporated under the grill. 
I suspect Ed is actually making his weekly trip to Harrods for the groceries.

I suspect Ed is actually making his weekly trip to Harrods for the groceries.