"Felt Spec" A dedicated article on the matter..

[Poodle]

It's about as diverse as putting lexus lights on in the 90s, seems to generally done by cruise-type enthusiasts who do it to fit in and have all the other idiots think they're cool. I'm not generally a fan of stance, but at least that's got some imagination to it, this is like being cool because you're wearing the same football shirt as someone else. It's the 40mm drop and clones for people who don't mind making their car dangerous to drive.